Roc Grotesk
My creative endeavor involved the artful demonstration of the Roc Grotesk font, a creation by Kostic Type Foundry, as a versatile digital font that is unique by its adaptability. To showcase this unique typographic prowess, I embarked on a mini-branding journey for a wellness brand named ‘Vitalia.’ This allowed me to highlight the font’s ability to seamlessly navigate various formats, weights, and sizes, a crucial aspect in the world of design. Although the font presents a very modern look, it is influenced by 19th-century typography, so my aim was to create a branding image that harmoniously marries tradition with modernity. Drawing inspiration from the font's 19th-century typographic influences, the branding image harmoniously marries tradition with modernity. * The image making process included the use of AI * in collaboration with Wix
2023
UI/UX | Branding | Image Making | Art Direction | Creative | Content Creation
Digital Specimen
